Our investment philosophy is simple and different.  We believe that investment decisions should be guided by the wealth of academic and empirical evidence available to us.  On review, it provides a number of clear pointers to where we should focus our energies to deliver our clients with a successful investment experience.  We define a successful experience as one where our clients can sleep soundly at night, have a strong chance of achieving their future lifestyle goals, and both understand and believe in the investment journey they are taking. It is probably quite different to investment approaches that many clients have experienced in the past.

In essence, our philosophy comprises three core beliefs and three important practical principles:

Belief 1: Capitalism and markets work effectively

Belief 2: Risk and reward go hand in hand

Belief 3: Diversification is a useful tool

Principle 1: Focus on the structuring of a client’s portfolio

Principle 2: Manage costs effectively

Principal 3: Manage risk tightly

In summary

Our approach to investing is elegantly simple, yet highly effective.  We cannot control the returns that the markets deliver, but we can select and manage closely the risks that our clients take in their portfolios.  We can help them to obtain the bulk of the returns delivered by the markets, by minimising both financial and emotional costs, and helping them to stay the course.  Belief, patience and discipline are the key to a successful investment experience.

Should you wish to learn more about our investment philosophy before arranging a initial consultation, please let us know and we will be happy to share some of our materials with you.

Contact us

The best way to contact us is to call on 0208 240 6511. A conversation with one of our Financial Life Planners will help you and us decide how our services are likely to be able to help you.